Editor's Note: Perhaps Jack White should have used the word PICTURE instead of IMAGE. It is well known that film manufacturers expose "images" of numbering and lettering using mechanical exposure through masks during manufacture. And a roll of film can be accidentally partially exposed to light during handling. Both of these may "create" images on the film, but neither creates a "picture". A picture can only be formed by a conventional light image passing through a lens aperture. An exception is the passing of X-RAYS through something, forming a shadowgram on film. The above discussion concerens the Hasselblad still photographs and not x-rays, accidental exposures, or manufacturers' markings.
End Note: Everyone expects NASA to behave with honesty and integrity, but in the case of Apollo, both qualities appear to be sadly lacking.